# Ninkl > Ninkl SEE™ (Sales Execution Engine) is an execution intelligence platform for B2B revenue teams. It turns live CRM data into real-time sales competitions, eliminates Sales Motivation Decay (SMoD), and provides deal-level execution coaching powered by AI. ## What Ninkl Does Ninkl sits between your CRM and your sales team. It creates urgency, surfaces execution gaps, and drives accountability through three layers: 1. **DDBR (Daily Deal Battle Report)** — A morning triage that scores every deal's execution integrity and tells reps exactly what to fix today. 2. **Deal Truth Engine** — Seven boolean checkpoints (Champion, Economic Buyer, Decision Criteria, Decision Process, Compelling Event, Quantified Pain, Executive Sponsor) that expose whether a deal is real or a CYA placeholder. 3. **Ninkl Saves™** — Attribution engine that tracks which deals were rescued by execution nudges, proving ROI to leadership. ## Key Features - Real-time sales competitions tied to live CRM metrics (revenue, pipeline, closes) - SMoD (Sales Motivation Decay) detection and prevention with dynamic leaderboards - AI-powered deal coaching via "Ask Ninkl" chat - Deal health scoring and blind spot detection - Manager execution digests and coaching logs - CRM integrations (Salesforce, HubSpot) via webhook or manual entry - Competitive playbook generation - Earnings projections and quota momentum tracking - Rep-level deal alerts with configurable preferences ## Who It's For - VP Sales / CROs who need pipeline visibility and rep accountability - Sales Managers who want to coach on execution, not just activity - Sales Reps who want to know exactly what to do on every deal, every day - Revenue Operations teams who need to prove sales tool ROI ## Pricing - **Starter**: Free — up to 5 users, 1 active competition - **Pro**: $49/user/month — unlimited competitions, AI coaching, CRM integrations - **Enterprise**: Custom — SSO, dedicated support, custom integrations ## Links - Website: https://ninkl.com - Pricing: https://ninkl.com/pricing - Demo: https://ninkl.com/demo - Contact: hello@ninkl.com - Full documentation: https://ninkl.com/llms-full.txt